ICFMBA 2026
- Key Information
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- Key Information
ICFMBA 2026
- Key Information
- …
- Key Information
Amman, Jordan ｜December 27–29, 2026
2026 International Conference on
FinTech, Marketing and Business Analytics
(ICFMBA 2026)
Themes and Topics
The 2026 International Conference on FinTech, Marketing and Business Analytics (ICFMBA 2026) rests on the premise that meaningful innovation in finance and business emerges from the interaction of technological capability, market behaviour, analytical reasoning, and institutional governance. The conference programme is organised into several thematic tracks, each addressing a distinct set of theoretical, empirical, and applied research topics.
The topics listed are indicative rather than exhaustive. Submissions addressing related questions will also be considered where they demonstrate a clear connection to financial technology, marketing, business analytics, or data-driven management.
Track 1: FinTech and Digital Financial Systems
- Digital banking, open banking, and open-finance ecosystems
- Mobile payments, digital wallets, and embedded finance
- Central bank digital currencies, stablecoins, and tokenised assets
- Blockchain applications, decentralised finance, and smart contracts
- Robo-advisory services and automated portfolio management
- Alternative data and technology-enabled credit assessment
- Peer-to-peer lending, crowdfunding, and digital microfinance
- InsurTech, RegTech, and supervisory technologies
- Financial inclusion and access to digital financial services
- Financial fraud detection, cybersecurity, and identity verification
- Algorithmic trading, market liquidity, and financial stability
- Technology adoption and user trust in digital financial services
Track 2: Marketing Management and Consumer Analytics
- Digital consumer behaviour and technology adoption
- Customer segmentation, targeting, and positioning
- Customer lifetime value, retention, and churn prediction
- Personalisation, recommender systems, and algorithmic marketing
- Customer experience and omnichannel management
- Brand equity, digital branding, and corporate reputation
- Social media, influencer, and content marketing
- Marketing attribution and campaign-performance measurement
- Dynamic pricing, promotional strategy, and revenue management
- Customer relationship management and service innovation
- B2B marketing, international marketing, and cross-cultural consumption
- Consumer privacy, trust, and responses to data-driven marketing
Track 3: Business Analytics and Decision Intelligence
- Descriptive, predictive, and prescriptive business analytics
- Machine learning and artificial intelligence in managerial decision-making
- Generative AI and large language models in business applications
- Business intelligence systems and data visualisation
- Forecasting, simulation, and decision optimisation
- Causal inference, field experiments, and evidence-based management
- Financial, accounting, and audit analytics
- Supply-chain, logistics, and operations analytics
- Human-resource and workforce analytics
- Risk modelling, scenario analysis, and stress testing
- Human–AI collaboration and decision-support systems
- Data quality, model validation, and analytical reproducibility
Track 4: Digital Business, Platforms, and Innovation
- Digital transformation and organisational capability
- Platform business models and digital ecosystems
- E-commerce, mobile commerce, and social commerce
- Network effects, platform competition, and market concentration
- Digital entrepreneurship, start-up finance, and venture capital
- Technology adoption by small and medium-sized enterprises
- Data-driven business-model innovation
- Strategic management in technology-intensive industries
- Cross-border digital trade and international business
- Organisational learning and knowledge management
- Innovation ecosystems and university–industry collaboration
- Digital resilience and business continuity
Track 5: Governance, Ethics, and Sustainable Transformation
- Algorithmic explainability, transparency, and accountability
- Algorithmic trust, resistance, and aversion
- Bias, fairness, and discrimination in automated decisions
- Data protection, privacy governance, and informed consent
- Digital identity, anti-money-laundering, and Know Your Customer systems
- Consumer protection in digital financial and commercial markets
- Regulatory sandboxes and innovation-oriented regulation
- Corporate governance of artificial intelligence and data
- Sustainable finance, green FinTech, and ESG analytics
- Measurement of environmental and social performance
- Responsible innovation and the social effects of automation
- Regulation of digital platforms and data-driven market power
Track 6: Corporate Finance, Investment, and Financial Markets
- Corporate financing decisions and capital structure
- Firm valuation and cost-of-capital estimation
- Dividend policy, share repurchases, and corporate payout
- Mergers, acquisitions, restructuring, and corporate control
- Capital budgeting and corporate investment decisions
- Asset pricing and portfolio allocation
- Market efficiency, investor sentiment, and financial anomalies
- Institutional investors, ownership structure, and shareholder activism
- Banking competition, performance, and financial intermediation
- International finance and exchange-rate exposure
- Corporate financial distress, bankruptcy, and recovery
- Financial disclosure, information asymmetry, and market response
© 2026 International Conference on FinTech, Marketing and Business Analytics (ICFMBA 2026). All rights reserved.
Website: www.icfmba.org
Email: sherlene@icfmba.org
Working Hours: Monday–Friday, 09:00–18:00 (UTC)