About ICFMBA 2026

Finance, markets, and corporate decision-making are increasingly organised through data. Creditworthiness is assessed by predictive models; investment advice is delivered through automated platforms; consumer demand is inferred from digital traces; and managerial judgment is steadily being recast through dashboards, forecasts, and algorithmic recommendations. These developments promise speed and precision, but they also raise harder questions about trust, accountability, market power, privacy, and the limits of data-driven reasoning.

The 2026 International Conference on FinTech, Marketing and Business Analytics（ICFMBA 2026） will take place in Amman, Jordan, from December 27 to 29, 2026. The conference examines the changing relationship between technological systems, market behaviour, and business decisions. Its purpose is not simply to showcase new applications. It is to investigate how financial technologies, marketing practices, and analytical methods are reshaping institutions, firms, and consumers—and to ask where those transformations may fail.

ICFMBA 2026 welcomes theoretical, empirical, methodological, and practice-oriented research. Areas of particular interest include digital finance and financial inclusion, intelligent investment advisory services, algorithmic trust and explainability, platform markets, consumer analytics, digital marketing, customer experience, risk modelling, causal inference, business intelligence, data governance, and the ethical regulation of automated decision-making. Comparative studies and research addressing emerging economies, cross-border markets, and the Middle East and North Africa are especially encouraged.

Hosted in Amman, the conference provides a setting for sustained dialogue among researchers working across finance, marketing, management, economics, information systems, and data science. It also invites participation from financial institutions, technology companies, regulatory bodies, and policy organisations. By placing technical innovation alongside institutional and behavioural analysis, ICFMBA 2026 seeks to produce a sharper account of how data-driven business operates in practice: who benefits, who bears the risks, and what forms of governance will be required next.